My History
My journey began with puzzle rings. As a kid, I loved taking on puzzles that stumped everyone else. I’d say, “Let me try,” and the moment I solved it—when everyone around me looked surprised—was pure joy. That sense of achievement shaped who I am. Even today, I find the same excitement in solving complex, tangled business problems for clients. When faced with something that seems impossible, I instinctively think, “Alright, let’s see how we can solve this.” In a way, my entire career has been about untangling one puzzle after another.
I was also academically gifted—once ranking first in a national exam. But that early success made me overly confident. I got into a top university but didn’t have a clear sense of purpose. When I received a job offer from a major corporation, I pictured myself handing out the company’s business card and thought, “Is this really my own achievement, or just the company’s name behind me?” The thought of living my life without answering that question felt like the biggest risk of all. So, I turned the offer down.
Instead, I joined a small IT startup. My first role was cold calling. I approached it like another puzzle—looking for patterns that led to success—and quickly rose to become the youngest manager in the company. Back then, CRM tools were still primitive. My workflow was: search online for potential clients, log them into an Excel sheet, and call non-stop. After a while, I started thinking, “There has to be a smarter way to attract customers.” That curiosity led me to marketing. I began running my own ads, building a system that naturally brought in inquiries—and to my surprise, it worked incredibly well.
That experience became the foundation of what I do now. Meanwhile, I watched my university peers climb the ranks at big corporations. It made me want a different kind of growth—something only entrepreneurship could offer. So at 27, I made the leap and started my own company.
The Present
Today, our company helps clients achieve Product-Market Fit (PMF) for new ventures. In most markets, roles like ad agencies, SEO firms, and sales teams operate in silos. Each optimizes its own piece, but the overall business rarely grows sustainably that way. Our approach is different. We provide an end-to-end system that connects every discipline—from marketing to design to customer success—executed seamlessly across all stages of growth.
PMF means reaching the point where a product sells without relying on individual sales or advertising skills. It’s when customers naturally make inquiries, recommend your product to others, and eventually consider it indispensable—something they can’t imagine losing. That’s when a business becomes scalable and sustainable.
Getting there, however, is complex. It requires coordination across product design, UI/UX, SEO, customer success, and more. Traditional siloed setups often lead to conflicting decisions—for instance, a design team removing links for aesthetics, erasing months of SEO progress. Those disconnects waste time and money and can be fatal to a business. That’s why we built an integrated, cross-functional structure inside our company. Every initiative connects in real time, allowing us to deliver faster, more accurate execution. This horizontal integration is the core of what makes us unique—and what drives our clients’ success.
Our company’s strength lies in a system that consistently produces highly capable professionals in Business Development (Bizdev) —a talent that remains rare in today’s market. I’m one of them myself. A Business Development professional goes far beyond the typical scope of a project manager. They possess cross-functional expertise that often surpasses that of individual specialists, while effectively managing and coordinating external partners to drive results. In theory, when a company hires an SEO firm or an advertising agency, the person overseeing the project should have knowledge as deep as the experts they’re working with. But in practice, that’s rarely possible. So, we step in as their strategic director, managing every piece to maximize performance.
Another key differentiator for us is timing. Every business goes through phases, and each phase requires different strategies. Investing heavily in SEO before validating the business model, for example, rarely yields results. That’s why we use our proprietary Business Phase Diagnosis, offering customized “strategy packages” that help clients move confidently from one stage to the next.
For the Future
Bizdev demands broad expertise across multiple business domains—but many of our Bizdevs start with no prior experience. We see Bizdev as an evolved form of project management—someone who builds trust with clients, leads projects holistically, and eventually develops the capability to propose and execute strategies independently. We’ve built a structured growth program that allows even beginners to reach this level within about three years.
Why focus on developing inexperienced talent? There are two reasons. First, I believe that business — unlike professions such as professional sports—has relatively low entry barriers. With the right mindset and training, anyone can become a true professional. Second, people without preconceived notions often learn faster. Those who approach knowledge with openness and curiosity tend to grow further than those who are confined by conventional thinking.
As a CEO, my mission is simple: make every employee happy. If I can do that, they will make our clients happy in return. When the company grows, it’s not for prestige—it’s to give our people more opportunities. For me, success comes from clarity: understanding the relationship between purpose and execution, and simplifying everything down to what truly matters.
To that end, I constantly remind my team to strengthen their individual market value—what I call their “naked worth.” I ask them (and myself), “If you took the company name off your title, what would your hourly value be?” My goal is to nurture professionals who could thrive anywhere, even if the company ceased to exist. That’s why we focus not just on internal success, but on helping each person grow into a talent the market values highly.
Looking ahead, we’re preparing to expand globally. We’ve started collaborating with companies in Southeast Asia specializing in AI-driven creative and marketing technologies, exploring how our expertise can adapt across markets. Succeeding in culturally different markets will be the ultimate test for us—and for me personally. As long as I live as a “citizen of the Earth,” I want to develop know-how that resonates with clients worldwide. That ambition grows stronger every year. Together with my team, I’ll continue taking what we’ve built in Japan and expanding it internationally—solving one new puzzle at a time and turning each challenge into a tangible piece of the future.